Thursday, March 18, 2010

Summer In The City!

If aliens had a way to scan our world and measure human activity, which season would be the most active? I think it's obviously the summer. I don't have any hard data, but also I imagine compared to other seasons, volunteer activity for most community groups is also much higher in the summer. Summer is the time people come outdoors, engage in many community activities, and seem to be most open to meeting new people, engaging in conversations.

So why is this not the best season for reaching deep into our cities? Why do we traditionally think of things slowing down in the summer, when from a connection perspective we get more active? Could we be operating with some upside-down thinking. Maybe with a little creativity, a whole world of opportunity awaits us. Maybe the way to turn it right side up is to switch gears, from outreach thinking to withreach thinking. Maybe.

We're working on some withreach ideas specific to summer (I'll post some soon), but email or call if you'd like to discuss them or collaborate on some ideas of your own. Let's see what we can do to change the way we think about "summer."

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