So why is this not the best season for reaching deep into our cities? Why do we traditionally think of things slowing down in the summer, when from a connection perspective we get more active? Could we be operating with some upside-down thinking. Maybe with a little creativity, a whole world of opportunity awaits us. Maybe the way to turn it right side up is to switch gears, from outreach thinking to withreach thinking. Maybe.
We're working on some withreach ideas specific to summer (I'll post some soon), but email or call if you'd like to discuss them or collaborate on some ideas of your own. Let's see what we can do to change the way we think about "summer."
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