This led to the development of the Don't Change A Thing campaign.
Here are a few examples (the rest can be found on the Breakthrough site). I will be posting more ads and photos here and would love your feedback on them.
Don't Change A Thing. ... If It Changes Who You Really Are.
... and some suggested reverse side text:
Everyday we encounter pressures to conform, to approach life-change as an outside-in acquisition of principles and social norms, rather than an inside-out process of becoming our true selves. The Bible contrasts a life of conforming with a life that's transforming. It speaks of regeneration, renewal of our minds, and being reborn. But the fact is, it's far easier to cave in to expectations. It takes courage to live out of your true heart and follow the dreams you were meant to fulfill. If you're looking for people who will treasure the real you and support you in your journey, we'd like to be that people. A new day is dawning, and we can begin this Easter to resurrect the life we were meant to live... lives not meant to conform to the world, but transform it!I've posted a few of these in the: Portfolio, but ideas for other target audiences (by way of their photo representation on the cover) could go in many interesting directions. Where would you want to go?