Sunday, December 12, 2010

Institutions Don't Have Conversations.

Social media is fast becoming the center stage in media communications. Institutions will never win in this Conversation Age because institutions do not have conversations ... people do.   And as tech tools empower people to focus on those conversations that really matter to them, communication they judge to be even slightly irrelevant may never even appear on their radar.

Could this be a better long term plan?  Click on diagram to view larger.

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