I created this to diagram four postures a church can have toward a community, which can become four components of their strategic mix. Obviously, I strongly advocate incarnational withreach strategies. But, there is a place for the other three. Community service is a must, and even some attractional strategies need to be part of the whole. However if not done very carefully and thoughtfully, church-centric branding and event or program-focused media will not only be ineffective, it can even undermine the other, more effective components of strategy. ...feel free to use this.
